Upco's achievements at the 2024 fairs and conferences
In 2024, Upco strengthened its international presence by participating in numerous fairs and conferences in the interior design sector. Among the most prominent events were IWF in Atlanta, Surface in Motion in Italy and Germany, TCM in Miami, ICDLI in Lisbon, Salone del Mobile in Milan, Interzum in Guangzhou, and Design Week in Guangzhou.
The main achievements Upco obtained include:
- Market Expansion: Strengthened presence in international markets, including the USA, Europe, China, and India.
- Product Innovation: Development of new products and expansion of existing product applications.
- Strengthening Collaborations: Formation of partnerships with leading companies in the interior design sector.
- Brand Recognition: Enhanced visibility as a leader in functional coatings.
- Sustainability: Focus on the use of recycled and recyclable materials.
For 2025, Upco aims to further strengthen its presence at international interior design fairs, with the goal of expanding its global network and showcasing the latest innovations in interior design, while maintaining a strong commitment to sustainability.